Public Relations
The
difference between the right word and
the almost right word is the difference
between lightning and a lightning bug.
~Mark Twain
At Apellanes Advertising, we partner
with our clients to initiate awareness,
shift opinions, and capture leads—connecting each client’s brand
with its ideal audience. We convey our clients’ core values to the public,
gaining positive journalistic attention for newsworthy products, services, and
ideas.
Our public relations services may include:
- Writing and pitching press releases
to media
- Securing "free" website
advertising
- Media relations
- Press conferences
- News stories
- Features
- Newsletters
- Promotional events
- Community initiatives
- Strategy
- Media relations training
- Press events
- News releases, articles, media kits
- Newswire distribution
- News tracking – print, broadcast,
web
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