Media Planning
With so many available media options,
media planning is an art in itself—akin
to constructing a complicated
puzzle. Talented media planners select
the right media "pieces" to
form the larger masterpiece.
At Apellanes
Advertising, we identify the best media
options for each client while staying
within their budget. We research, plan,
negotiate and organize all advertising
and media efforts, incorporating a mix
of television, radio, outdoor and online
media placements as needed.
Our media
process is the most turnkey service that
we offer. We present each client with
a complete media plan that includes a
thorough evaluation of all recommended
media.
Our media placement services include:
- Negotiating value-added media opportunities
- Coordinating with media to ensure
that art files are delivered on time
- Ensuring that all advertising runs
correctly; negotiating credits should
any advertising run incorrectly
- Providing one invoice to our clients
for all media services, eliminating
the need to write individual checks
to each advertising company
- Providing ongoing media support by
reviewing every media offer that our
clients receive and determining its
value
- Handling all of the annoying sales
calls and emails from other advertising
companies and determining which offers
to pursue
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