Marketing Strategies
Overview
Marketing is a creative process that
aligns client products and services with
customers’ needs and wants—a
fundamental process that helps companies
increase sales and achieve a sustainable
competitive advantage. At Apellanes Advertising,
we create consumer awareness and enthusiasm
by developing innovative, powerful marketing
campaigns and loyalty/referral programs
that bring in new customers and reward
existing customers. Our programs cut
through the constant chatter of the modern
world and reach the customers that want
what our clients sell.
Co-Marketing
In this competitive market with decreased
consumer spending, it is important to
affiliate our clients with other businesses— developing
cross-marketing alliance programs that
are mutually beneficial for both. Co-marketing
allows our clients to forge tighter bonds
with existing customers while gaining
a new pool of potential customers.
In
addition to aligning our clients with
businesses of similar clientele, we seek
out local conferences, expos and charity
functions, helping clients grow their
presence in the community and meet potential
customers face-to-face. We educate our
clients on attending networking and charity
events, and set up one-on-one meetings
with other companies. We also create
programs that offer special alliance
pricing to other businesses’ employees.
Guerilla Marketing
Guerilla marketing is the practice of
utilizing unconventional methods and
minimal marketing dollars—a necessary
complement to traditional marketing in
this ever-changing economy. At Apellanes
Advertising, we implement a variety of
guerilla marketing strategies—including
word-of-mouth marketing, buzz, blog,
viral, grassroots, cause, influencer
and social media marketing—recognizing
the extraordinary value and power of
personal referrals to today’s cautious
consumers.
Research and Development
Research is an essential part of the Apellanes Advertising process.
Through research, we master our clients’ businesses—their competitors,
market structure, government regulations, economic trends, technological
advances—tailoring our marketing campaigns accordingly. Custom, ongoing
research enables us to identify patterns within the business, keep our
clients aware of industry trends, and remain ahead of the competition.
We also track referrals and advertising efforts, analyzing each client’s
return on investment and determining which vehicles are bringing in the
most customers and highest dollar amounts.
|
