About Us
 

 

Capabilities

We partner closely with our clients to plan, develop, and execute effective branded marketing campaigns.

Research and Development

Corporate Identity

  • Branding
  • Logo design
  • Positioning
  • Corporate brochures
  • Letterhead
  • Business cards

Creative and Strategic Planning

  • Corporate goals
  • Corporate strategies
  • Corporate missions

Marketing

  • Development of naming and taglines
  • Determination of target markets
  • Development of monthly, quarterly and annual campaigns and supporting marketing materials
  • Referral programs
  • Loyalty programs

Guerilla Marketing

  • Community outreach programs
  • Networking
  • Alliance building
  • Trade shows
  • Conventions

Co-marketing

  • Cross-marketing programs
  • Fostering of meaningful community relationships

Direct Marketing

Design

  • Print ads – newspaper, magazine, flyers
  • Collateral
  • Point of purchase materials
  • Posters
  • Flyers
  • Package design
  • Website design, including Flash
  • Online banners, including Flash
  • PowerPoint presentations
  • Product design

On-Site Marketing Management

  • Weekly and/or monthly meetings
  • Staff education sessions on upcoming promotions

Public Relations

  • Writing and pitching of press releases
  • Securing “free” website advertising

Writing

  • Newsletters
  • Letters
  • Naming and tagline development
  • Annual and quarterly reports (print and electronic)
  • Sales presentations
  • Copy for any business or marketing project

Media

  • Print
  • TV
  • Radio
  • Online
  • Outdoor

Direct Mail   

  • Creation and distribution
  • Campaign management
  • Ongoing program development and testing

Interactive

  • Website design
  • Website upgrades
  • Website hosting
  • Analysis
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Campaign management
  • Email marketing
  • Email blasts
  • Streaming video
  • Podcasts
  • Flash
  • Online advertising
  • Online focus groups
  • Online surveys

Event Planning and Execution

Promotional Products

  • Pens
  • Mugs
  • Key Chains
  • Bags

Case Studies

Analysis

Billing

 
 
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Apellanes Advertising • 231 Market Place, Suite 612, San Ramon, CA 94583 • Phone (925) 828-2950 • Fax (925) 803-9990 • © Copyright 2008 • All Rights Reserved